Sky X

One of the biggest campaigns Austria has ever seen was developed for the product launch. Just as individual as the streaming offer were the touchpoints where we addressed the relevant target groups with tailored messages: TV, online or on countless OOH spaces from Ferris wheel to subway shaft.

The result was a 360-degree campaign that got both the “mobile generation” and existing customers excited about Sky X. And incidentally ensured 70,000 new subscribers and a place on the 2020 EFFIE shortlist.

The campaign setup: Print, social media, TV and radio spots, an extensive OOH and DOOH offer, as well as branding of the Prater Ferris wheel.

Company: Upljft GmbH
Task: Editing, Motion Graphics, create the Sky X Transition.

© Ruff Huff - Mark Huff. 
Made with ♡ by CYPHA GmbH